Sales Manager (Player-Coach, B2B Infrastructure Sales)

Stoney Creek, ON, Canada
Full Time
Senior Manager/Supervisor

Job Description

This is not a passive management role. We are seeking a hands-on, revenue-driving Sales Manager who leads from the front—personally closing deals while building and enforcing performance across the sales organization.


You will work directly with the Chief Revenue Officer on strategic opportunities, pursue and close high-value infrastructure deals, and actively prospect through inbound and outbound pipelines. In parallel, you will set quotas, enforce KPIs, coach the sales team, and act as the real-time voice of the market to leadership on pricing, services, and competitive shifts.
 

This role is built for a true player-coach: someone who sells, leads, challenges assumptions, raises market risks early, and pushes both people and revenue forward through disciplined execution.
 

The Sales Manager is fully accountable for:

  • Personal revenue production
  • Team revenue performance
  • Pipeline integrity and forecast accuracy
  • Market intelligence and pricing feedback
  • Strategic account development and expansion
     

Success in this role requires autonomy, ownership, resilience, and a hunter mentality. You will be given freedom to operate—but full accountability for results.

Top-Level Responsibilities

Revenue Strategy, Quotas & Forecasting

  • Develop and execute sales plans, quotas, and revenue targets aligned with company growth objectives.
  • Own quarterly and annual revenue forecasting with full accountability for accuracy and execution.
  • Create and drive sales action plans to achieve marketing and sales performance goals.
  • Monitor sales KPIs, conversion metrics, and pipeline velocity to ensure consistent target achievement.

Hands-On Sales Execution & Deal Leadership

  • Personally lead high-value opportunities through the full sales cycle using solution selling, advanced objection handling, and closing strategies.
  • Operate with a hunter mentality, actively prospecting and converting opportunities in a consultative B2B inside-sales environment.
  • Ensure efficient opportunity management through the pipeline and a seamless handoff to Account Management upon close.

Team Leadership, Hiring & Performance Management

  • Identify hiring needs, recruit, onboard, and continuously develop high-performing sales talent.
  • Lead with a hands-on coaching, mentoring, and performance-driven management style.
  • Enforce daily, weekly, and monthly accountability across quotas, activity metrics, and sales effectiveness.

Process, Reporting & Budget Ownership

  • Serve as the primary point of contact for all sales reporting (excluding finance).
  • Prepare, manage, and review the annual sales operating budget.
  • Provide clear, structured bi-weekly performance updates to senior leadership covering pipeline health, risks, and revenue outlook.

Market Intelligence, Product & Pricing Feedback

  • Act as the voice of the customer and the market by delivering continuous feedback on pricing, services, competition, and buyer behavior.
  • Identify gaps in product-market fit and recommend service improvements, new offerings, and innovative sales approaches.
  • Proactively flag risks, demand shifts, and execution issues with actionable solutions.

Strategic Account & Relationship Development

  • Cultivate long-term strategic relationships with key accounts through client visits, executive engagement, and industry networking.
  • Anticipate customer needs, uncover expansion opportunities, and drive long-term revenue growth and retention.
  • Open to travel abroad when necessary. 

Operational Problem Solving & Continuous Improvement

  • Address sales execution challenges, pipeline bottlenecks, and customer friction points with speed and clarity.
  • Continuously refine sales techniques, messaging, and positioning to improve close rates and customer satisfaction.
     

Qualifications

  • 5+ years of progressively responsible experience in B2B technology or infrastructure sales, including at least 2+ years in a leadership, player-coach, or senior sales role.
  • Proven track record of prospecting, closing, and expanding revenue in a consultative selling environment.
  • Strong technical understanding of dedicated servers, networking, and data centers is mandatory. Candidates must be comfortable selling complex infrastructure solutions.
  • Demonstrated hunter mentality with advanced skills in:
    • Lead generation
    • Cold outreach
    • Objection handling
    • Negotiation and closing
  • Strong written and verbal communication with the ability to confidently engage:
    • Business owners
    • CTOs
    • Senior decision-makers
  • Proficiency with:
    • LinkedIn Sales Navigator
    • CRM platforms
    • Outbound prospecting and pipeline tools
  • Customer-centric selling mindset with a focus on long-term value, not just transactional wins.
  • Strong analytical capability to set, track, and optimize KPIs, ROI, and conversion performance.
  • Proven ability to lead, coach, and motivate a high-performance sales team through accountability, training, and performance management.
  • Bachelor’s degree in Sales, Business Administration, Marketing, or related field preferred (equivalent real-world performance will be strongly considered).
  • If local, the role requires in-office participation on an as-needed basis for leadership, training, and execution alignment.

    Disclaimer: This job description only summarizes the typical functions of the position. It is not an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional relevant duties and tasks may be assigned as part of the job function in a way that best supports the organizational needs.
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